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docs/analysis_modules.md
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<div class="clear" markdown>
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-{ align=right loading=lazy width="50%"}
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Heavy, Medium, Light (HML) is a segmentation that places customers into groups based on their percentile of spend or the
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number of products they bought. Heavy customers are the top 20% of customers, medium are the next 30%, and light are the
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bottom 50% of customers. These values are chosen based on the proportions of the Pareto distribution. Often, purchase
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