diff --git a/.github/workflows/e2e.yml b/.github/workflows/e2e.yml
new file mode 100644
index 00000000..33b52c92
--- /dev/null
+++ b/.github/workflows/e2e.yml
@@ -0,0 +1,38 @@
+name: e2e
+
+on:
+  push:
+    branches:
+      - main
+  pull_request:
+    branches:
+      - main
+
+jobs:
+  playwright:
+    runs-on: ubuntu-latest
+    container:
+      image: mcr.microsoft.com/playwright:v1.45.0-jammy
+    timeout-minutes: 60
+
+    steps:
+      - uses: actions/checkout@b4ffde65f46336ab88eb53be808477a3936bae11 # v4.1.1
+      - name: Use Node.js 20.10.0
+        uses: actions/setup-node@60edb5dd545a775178f52524783378180af0d1f8 # v4.0.2
+        with:
+          node-version: '20.10.0'
+          cache: 'yarn'
+      - name: Install dependencies
+        run: |
+          rm -rf node_modules && rm -rf ./react-example/node_modules
+          yarn install --frozen-lockfile && yarn --cwd ./react-example install --frozen-lockfile
+      - name: Start React Sample App
+        run: yarn start-without-watch:all:react
+      - name: Run Playwright tests
+        run: yarn playwright test
+      - uses: actions/upload-artifact@v4
+        if: ${{ !cancelled() }}
+        with:
+          name: playwright-report
+          path: playwright-report/
+          retention-days: 30
diff --git a/package.json b/package.json
index e93efb54..1174f342 100644
--- a/package.json
+++ b/package.json
@@ -43,9 +43,11 @@
   },
   "scripts": {
     "start": "concurrently \"ttsc -w\" \"babel src --watch --out-dir ./dist --extensions '.ts,.tsx'\" \"webpack-dev-server --config webpack.dev.config.js\" -n 'tsc,babel,webpack' -k",
+    "start-without-watch": "concurrently \"webpack-dev-server --config webpack.dev.config.js\" -n 'tsc,webpack' -k",
     "install:all": "yarn && cd example && yarn && cd ../react-example && yarn",
     "start:all": "concurrently \"yarn start\" \"cd example && yarn start\" -n 'module,website' -k",
     "start:all:react": "concurrently \"yarn start\" \"cd react-example && yarn start\" -n 'module,website' -k",
+    "start-without-watch:all:react": "concurrently \"yarn start-without-watch\" \"cd react-example && yarn start-without-watch\" -n 'module,website' -k",
     "build": "ttsc && babel src --out-dir ./dist --extensions '.ts,.tsx' && webpack",
     "build:node": "yarn build --config webpack.node.config.js",
     "test": "jest --config jest.config.js --collectCoverage",
@@ -113,4 +115,4 @@
       "eslint"
     ]
   }
-}
\ No newline at end of file
+}
diff --git a/react-example/e2e/pages/commercePage.ts b/react-example/e2e/pages/commercePage.ts
new file mode 100644
index 00000000..2a298dd8
--- /dev/null
+++ b/react-example/e2e/pages/commercePage.ts
@@ -0,0 +1,60 @@
+import { type Locator, type Page } from '@playwright/test';
+
+export class CommercePage {
+  readonly page: Page;
+  readonly cartInput: Locator;
+  readonly purchaseInput: Locator;
+  readonly cartSubmitButton: Locator;
+  readonly purchaseSubmitButton: Locator;
+  readonly cartResponse: Locator;
+  readonly purchaseResponse: Locator;
+
+  constructor(page: Page) {
+    this.page = page;
+    this.cartInput = page.getByTestId('cart-input');
+    this.cartSubmitButton = page.getByTestId('cart-submit');
+    this.cartResponse = page.getByTestId('cart-response');
+    this.purchaseInput = page.getByTestId('purchase-input');
+    this.purchaseSubmitButton = page.getByTestId('purchase-submit');
+    this.purchaseResponse = page.getByTestId('purchase-response');
+  }
+
+  async goto() {
+    await this.page.goto('/commerce');
+  }
+
+  async mock200POSTPurchaseRequest() {
+    await this.page.route(
+      'https://api.iterable.com/api/commerce/trackPurchase',
+      async (route) => {
+        const json = {
+          msg: 'success mocked from playwright',
+          code: 'Success',
+          params: {
+            id: 'mock-playwright-id'
+          }
+        };
+        await route.fulfill({ json });
+      }
+    );
+  }
+
+  async mock400POSTPurchaseRequest() {
+    await this.page.route(
+      'https://api.iterable.com/api/commerce/trackPurchase',
+      async (route) => {
+        const json = {
+          code: 'GenericError',
+          msg: 'Client-side error mocked from playwright',
+          clientErrors: [
+            {
+              error: 'items[0].name is a required field',
+              field: 'items[0].name'
+            }
+          ]
+        };
+        await route.fulfill({ json });
+      }
+    );
+  }
+}
diff --git a/react-example/e2e/test/commerce.spec.ts b/react-example/e2e/test/commerce.spec.ts
new file mode 100644
index 00000000..424e4360
--- /dev/null
+++ b/react-example/e2e/test/commerce.spec.ts
@@ -0,0 +1,43 @@
+import { test, expect } from '@playwright/test';
+import { CommercePage } from '../pages/commercePage';
+
+test.describe('Commerce tests', () => {
+  test.beforeEach(async ({ page }) => {
+    const commercePage = new CommercePage(page);
+    await commercePage.goto();
+  });
+
+  test('200 POST purchase request', async ({ page }) => {
+    const commercePage = new CommercePage(page);
+    await commercePage.mock200POSTPurchaseRequest();
+
+    await commercePage.purchaseInput.fill('SomeItem');
+    await commercePage.purchaseSubmitButton.click();
+    await expect(commercePage.purchaseResponse).toContainText(
+      JSON.stringify({
+        msg: 'success mocked from playwright',
+        code: 'Success',
+        params: {
+          id: 'mock-playwright-id'
+        }
+      })
+    );
+  });
+
+  test('400 POST purchase request', async ({ page }) => {
+    const commercePage = new CommercePage(page);
+    await commercePage.mock400POSTPurchaseRequest();
+
+    await commercePage.purchaseInput.fill('SomeItem');
+    await commercePage.purchaseSubmitButton.click();
+    await expect(commercePage.purchaseResponse).toContainText(
+      JSON.stringify({
+        code: 'GenericError',
+        msg: 'Client-side error mocked from playwright',
+        clientErrors: [
+          { error: 'items[0].name is a required field', field: 'items[0].name' }
+        ]
+      })
+    );
+  });
+});
diff --git a/react-example/package.json b/react-example/package.json
index e9c18611..fdf2184d 100644
--- a/react-example/package.json
+++ b/react-example/package.json
@@ -20,12 +20,12 @@
   ],
   "scripts": {
     "build": "tsc && webpack",
-    "start": "concurrently \"tsc -w --pretty\" \"webpack-dev-server\" -n 'tsc,webpack' -k",
+    "start": "concurrently \"tsc -w --pretty\" \"webpack-dev-server\" -n 'tsc,webpack' -k --watch",
+    "start-without-watch": "concurrently \"tsc -w --pretty\" \"webpack-dev-server\" -n 'tsc,webpack' -k",
     "test": "jest --config jest.config.js",
     "format": "prettier --write \"src/**/*.{ts,tsx}\" \"src/**/*.js\"",
     "typecheck": "tsc --noEmit true --emitDeclarationOnly false",
-    "lint": "eslint . --ext '.ts,.tsx'",
-    "cypress": "cypress open"
+    "lint": "eslint . --ext '.ts,.tsx'"
   },
   "devDependencies": {
     "@babel/core": "^7.5.0",
diff --git a/react-example/playwright.config.ts b/react-example/playwright.config.ts
index 7e2134fc..dc6827c8 100644
--- a/react-example/playwright.config.ts
+++ b/react-example/playwright.config.ts
@@ -23,9 +23,8 @@ export default defineConfig({
   reporter: 'html',
   /* Shared settings for all the projects below. See https://playwright.dev/docs/api/class-testoptions. */
   use: {
-    /* Base URL to use in actions like `await page.goto('/')`. */
-    // baseURL: 'http://127.0.0.1:3000',
-
+    baseURL: 'http://127.0.0.1:8080',
+    testIdAttribute: 'data-test',
     /* Collect trace when retrying the failed test. See https://playwright.dev/docs/trace-viewer */
     trace: 'on-first-retry'
   },
diff --git a/react-example/src/views/Commerce.tsx b/react-example/src/views/Commerce.tsx
index ce7a7347..0f4d6f3b 100644
--- a/react-example/src/views/Commerce.tsx
+++ b/react-example/src/views/Commerce.tsx
@@ -67,34 +67,48 @@ export const Commerce: FC<Props> = () => {
         <Form onSubmit={handleUpdateCart} data-qa-cart-submit>
           <label htmlFor="item-1">Enter Item Name</label>
           <TextField
+            data-test="cart-input"
             value={cartItem}
             onChange={(e) => setCartItem(e.target.value)}
             id="item-1"
             placeholder="e.g. keyboard"
             data-qa-cart-input
           />
-          <Button disabled={isUpdatingCart} type="submit">
+          <Button
+            data-test="cart-submit"
+            disabled={isUpdatingCart}
+            type="submit"
+          >
             Submit
           </Button>
         </Form>
-        <Response data-qa-cart-response>{updateCartResponse}</Response>
+        <Response data-test="cart-response" data-qa-cart-response>
+          {updateCartResponse}
+        </Response>
       </EndpointWrapper>
       <Heading>POST /trackPurchase</Heading>
       <EndpointWrapper>
         <Form onSubmit={handleTrackPurchase} data-qa-purchase-submit>
           <label htmlFor="item-2">Enter Item Name</label>
           <TextField
+            data-test="purchase-input"
             value={purchaseItem}
             onChange={(e) => setPurchaseItem(e.target.value)}
             id="item-2"
             placeholder="e.g. keyboard"
             data-qa-purchase-input
           />
-          <Button disabled={isTrackingPurchase} type="submit">
+          <Button
+            data-test="purchase-submit"
+            disabled={isTrackingPurchase}
+            type="submit"
+          >
             Submit
           </Button>
         </Form>
-        <Response data-qa-purchase-response>{trackPurchaseResponse}</Response>
+        <Response data-test="purchase-response" data-qa-purchase-response>
+          {trackPurchaseResponse}
+        </Response>
       </EndpointWrapper>
     </>
   );
diff --git a/react-example/webpack.config.js b/react-example/webpack.config.js
index d4adb6b0..71f41019 100644
--- a/react-example/webpack.config.js
+++ b/react-example/webpack.config.js
@@ -12,6 +12,7 @@ module.exports = {
     filename: 'index.js',
     path: path.resolve(__dirname, 'dist')
   },
+  watch: process.argv.indexOf('--watch') > -1,
   module: {
     rules: [
       {