diff --git a/Observer/SyncEntitiesDispatch.php b/Observer/SyncEntitiesDispatch.php
new file mode 100644
index 00000000..bafaaff8
--- /dev/null
+++ b/Observer/SyncEntitiesDispatch.php
@@ -0,0 +1,45 @@
+<?php
+/**
+ * Copyright © 2022 TechNWeb, Inc. All rights reserved.
+ * See TNW_LICENSE.txt for license details.
+ */
+
+declare(strict_types=1);
+
+namespace TNW\Salesforce\Observer;
+
+use Magento\Framework\Event\Observer;
+use Magento\Framework\Event\ObserverInterface;
+use TNW\Salesforce\Service\Sync\Entities as SyncEntitiesService;
+
+/**
+ *  Dispatch sync entities at cron run
+ */
+class SyncEntitiesDispatch implements ObserverInterface
+{
+    /**
+     * @var SyncEntitiesService
+     */
+    private $syncEntitiesService;
+
+    /**
+     * @param SyncEntitiesService $syncEntitiesService
+     */
+    public function __construct(
+        SyncEntitiesService $syncEntitiesService
+    ) {
+        $this->syncEntitiesService = $syncEntitiesService;
+    }
+
+    /**
+     * Execute
+     *
+     * @param Observer $observer
+     *
+     * @return void
+     */
+    public function execute(Observer $observer)
+    {
+        $this->syncEntitiesService->execute();
+    }
+}
diff --git a/Plugin/Console/Command.php b/Plugin/Console/Command.php
new file mode 100644
index 00000000..464891ff
--- /dev/null
+++ b/Plugin/Console/Command.php
@@ -0,0 +1,42 @@
+<?php declare(strict_types=1);
+/**
+ * Copyright © 2022 TechNWeb, Inc. All rights reserved.
+ * See TNW_LICENSE.txt for license details.
+ */
+namespace TNW\Salesforce\Plugin\Console;
+
+use Symfony\Component\Console\Command\Command as Subject;
+use TNW\Salesforce\Service\Sync\Entities as SyncEntitiesService;
+
+class Command
+{
+    /**
+     * @var SyncEntitiesService
+     */
+    private $syncEntitiesService;
+
+    /**
+     * @param SyncEntitiesService $syncEntitiesService
+     */
+    public function __construct(
+        SyncEntitiesService $syncEntitiesService
+    ) {
+        $this->syncEntitiesService = $syncEntitiesService;
+    }
+
+    /**
+     * @param Subject $subject
+     * @param array $args
+     * @return array
+     */
+    public function beforeRun(Subject $subject, ...$args)
+    {
+        $commandName = $subject->getName();
+
+        if ($commandName !== 'cron:run') {
+            $this->syncEntitiesService->execute();
+        }
+
+        return $args;
+    }
+}
diff --git a/Plugin/MessageQueue/Publisher.php b/Plugin/MessageQueue/Publisher.php
new file mode 100644
index 00000000..9673e53d
--- /dev/null
+++ b/Plugin/MessageQueue/Publisher.php
@@ -0,0 +1,40 @@
+<?php declare(strict_types=1);
+/**
+ * Copyright © 2022 TechNWeb, Inc. All rights reserved.
+ * See TNW_LICENSE.txt for license details.
+ */
+namespace TNW\Salesforce\Plugin\MessageQueue;
+
+use Magento\Framework\MessageQueue\PublisherInterface;
+use TNW\Salesforce\Service\Sync\Entities as SyncEntitiesService;
+
+class Publisher
+{
+    /**
+     * @var SyncEntitiesService
+     */
+    private $syncEntitiesService;
+
+    /**
+     * @param SyncEntitiesService $syncEntitiesService
+     */
+    public function __construct(
+        SyncEntitiesService $syncEntitiesService
+    ) {
+        $this->syncEntitiesService = $syncEntitiesService;
+    }
+
+    /**
+     * @param PublisherInterface $subject
+     * @param mixed $result
+     * @param string $topicName
+     * @param mixed $data
+     * @return mixed
+     */
+    public function afterPublish(PublisherInterface $subject, $result, $topicName, $data)
+    {
+        $this->syncEntitiesService->execute();
+
+        return $result;
+    }
+}
diff --git a/Service/Sync/Entities.php b/Service/Sync/Entities.php
new file mode 100644
index 00000000..9124e390
--- /dev/null
+++ b/Service/Sync/Entities.php
@@ -0,0 +1,50 @@
+<?php declare(strict_types=1);
+/**
+ * Copyright © 2022 TechNWeb, Inc. All rights reserved.
+ * See TNW_LICENSE.txt for license details.
+ */
+
+namespace TNW\Salesforce\Service\Sync;
+
+use Magento\Framework\Event\Manager;
+use TNW\Salesforce\Model\Config;
+
+/**
+ * Run Sync Entities Dispatch Event
+ */
+class Entities
+{
+    /**
+     * @var Manager
+     */
+    private $eventManager;
+
+    /**
+     * @var Config
+     */
+    private $salesforceConfig;
+
+    /**
+     * @param Manager $eventManager
+     * @param Config $salesforceConfig
+     */
+    public function __construct(
+        Manager $eventManager,
+        Config $salesforceConfig
+    ) {
+        $this->eventManager = $eventManager;
+        $this->salesforceConfig = $salesforceConfig;
+    }
+
+    /**
+     * @return void
+     */
+    public function execute()
+    {
+        if ($this->salesforceConfig->getSalesforceStatus()) {
+            return;
+        }
+
+        $this->eventManager->dispatch('tnw_salesforce_entities_sync');
+    }
+}
diff --git a/etc/di.xml b/etc/di.xml
index c472b6f9..fd99e326 100644
--- a/etc/di.xml
+++ b/etc/di.xml
@@ -1100,4 +1100,10 @@
             <argument name="cleanableExecutorsList" xsi:type="object">TNW\Salesforce\Service\Model\Grid\GetColumnsDataItems\CleanableObjectsList</argument>
         </arguments>
     </type>
+    <type name="Symfony\Component\Console\Command\Command">
+        <plugin name="tnw_salesforce_console_command_entities_sync" type="TNW\Salesforce\Plugin\Console\Command"/>
+    </type>
+    <type name="Magento\Framework\MessageQueue\PublisherInterface">
+        <plugin name="tnw_salesforce_message_queue_publisher_entities_sync" type="TNW\Salesforce\Plugin\MessageQueue\Publisher"/>
+    </type>
 </config>
diff --git a/etc/events.xml b/etc/events.xml
index 885b437f..6c7ae3b6 100644
--- a/etc/events.xml
+++ b/etc/events.xml
@@ -29,5 +29,7 @@
     <event name="tnw_salesforce_mapper_delete_commit_after">
         <observer name="tnw_restart_consumers" instance="TNW\Salesforce\Observer\RestartConsumers"/>
     </event>
-
+    <event name="cron_job_run">
+        <observer name="tnw_salesforce_cron_entities_sync" instance="TNW\Salesforce\Observer\SyncEntitiesDispatch" />
+    </event>
 </config>