diff --git a/adafruit_ble/__init__.py b/adafruit_ble/__init__.py
index 8a45b6d..c730ea8 100755
--- a/adafruit_ble/__init__.py
+++ b/adafruit_ble/__init__.py
@@ -265,7 +265,7 @@ def start_scan(
             # otherwise.
             if adv_type not in advertisement_types:
                 continue
-            advertisement = adv_type.from_entry(entry)
+            advertisement = adv_type(entry=entry)
             if advertisement:
                 yield advertisement
 
diff --git a/adafruit_ble/advertising/__init__.py b/adafruit_ble/advertising/__init__.py
index 2ed55e1..454bc44 100644
--- a/adafruit_ble/advertising/__init__.py
+++ b/adafruit_ble/advertising/__init__.py
@@ -236,31 +236,21 @@ class Advertisement:
     # MAX_LEGACY_DATA_SIZE = 31
     # """Data size in a regular BLE packet."""
 
-    def __init__(self):
-        """Create an advertising packet."""
+    def __init__(self, *, entry=None):
+        """Create an empty advertising packet or one from a ScanEntry."""
         self.data_dict = {}
         self.address = None
         self._rssi = None
         self.connectable = False
         self.mutable = True
         self.scan_response = False
-
-    @classmethod
-    def from_entry(cls, entry):
-        """Create an Advertisement based on the given ScanEntry. This is done automatically by
-        `BLERadio` for all scan results."""
-        self = cls()
-        # If data_dict is available, use it directly. Otherwise decode the bytestring.
-        if hasattr(entry, "data_dict"):
-            self.data_dict = entry.data_dict
-        else:
+        if entry:
             self.data_dict = decode_data(entry.advertisement_bytes)
-        self.address = entry.address
-        self._rssi = entry.rssi  # pylint: disable=protected-access
-        self.connectable = entry.connectable
-        self.scan_response = entry.scan_response
-        self.mutable = False
-        return self
+            self.address = entry.address
+            self._rssi = entry.rssi  # pylint: disable=protected-access
+            self.connectable = entry.connectable
+            self.scan_response = entry.scan_response
+            self.mutable = False
 
     @property
     def rssi(self):
diff --git a/adafruit_ble/advertising/apple.py b/adafruit_ble/advertising/apple.py
deleted file mode 100644
index 93ee854..0000000
--- a/adafruit_ble/advertising/apple.py
+++ /dev/null
@@ -1,13 +0,0 @@
-# SPDX-FileCopyrightText: 2020 ladyada for Adafruit Industries
-#
-# SPDX-License-Identifier: MIT
-
-# class iBeacon(Advertisement):
-#     # Apple manufacturer data with subtype 2
-#     match_prefixes = (b"\xff\x00\x4c\x02",)
-#
-#     proximity_uuid =
-#     major =
-#     minor =
-#     signal_power =
-#
diff --git a/adafruit_ble/advertising/standard.py b/adafruit_ble/advertising/standard.py
index 76ba807..edb9fa9 100644
--- a/adafruit_ble/advertising/standard.py
+++ b/adafruit_ble/advertising/standard.py
@@ -159,8 +159,8 @@ class ProvideServicesAdvertisement(Advertisement):
     services = ServiceList(standard_services=[0x02, 0x03], vendor_services=[0x06, 0x07])
     """List of services the device can provide."""
 
-    def __init__(self, *services):
-        super().__init__()
+    def __init__(self, *services, entry=None):
+        super().__init__(entry=entry)
         if services:
             self.services.extend(services)
         self.connectable = True
@@ -184,8 +184,8 @@ class SolicitServicesAdvertisement(Advertisement):
     solicited_services = ServiceList(standard_services=[0x14], vendor_services=[0x15])
     """List of services the device would like to use."""
 
-    def __init__(self, *services):
-        super().__init__()
+    def __init__(self, *services, entry=None):
+        super().__init__(entry=entry)
         self.solicited_services.extend(services)
         self.connectable = True
         self.flags.general_discovery = True
diff --git a/docs/advertising.rst b/docs/advertising.rst
index 094174d..eff9546 100644
--- a/docs/advertising.rst
+++ b/docs/advertising.rst
@@ -9,6 +9,3 @@
 
 .. automodule:: adafruit_ble.advertising.adafruit
    :members:
-
-.. automodule:: adafruit_ble.advertising.apple
-   :members: