diff --git a/google/cloud/storage/bucket.py b/google/cloud/storage/bucket.py
index 0d1f9192b..1621f879e 100644
--- a/google/cloud/storage/bucket.py
+++ b/google/cloud/storage/bucket.py
@@ -41,6 +41,7 @@
 from google.cloud.storage._opentelemetry_tracing import create_trace_span
 from google.cloud.storage.acl import BucketACL
 from google.cloud.storage.acl import DefaultObjectACL
+from google.cloud.storage.blob import _quote
 from google.cloud.storage.blob import Blob
 from google.cloud.storage.constants import _DEFAULT_TIMEOUT
 from google.cloud.storage.constants import ARCHIVE_STORAGE_CLASS
@@ -2360,7 +2361,10 @@ def move_blob(
             )
 
             new_blob = Blob(bucket=self, name=new_name)
-            api_path = blob.path + "/moveTo/o/" + new_blob.name
+            api_path = "{blob_path}/moveTo/o/{new_name}".format(
+                blob_path=blob.path, new_name=_quote(new_blob.name)
+            )
+
             move_result = client._post_resource(
                 api_path,
                 None,
diff --git a/tests/unit/test_bucket.py b/tests/unit/test_bucket.py
index 809b572e0..8e4132edf 100644
--- a/tests/unit/test_bucket.py
+++ b/tests/unit/test_bucket.py
@@ -18,6 +18,7 @@
 import mock
 import pytest
 
+from google.cloud.storage.blob import _quote
 from google.cloud.storage.retry import DEFAULT_RETRY
 from google.cloud.storage.retry import DEFAULT_RETRY_IF_ETAG_IN_JSON
 from google.cloud.storage.retry import DEFAULT_RETRY_IF_GENERATION_SPECIFIED
@@ -2320,6 +2321,37 @@ def test_move_blob_w_no_retry_timeout_and_generation_match(self):
             _target_object=new_blob,
         )
 
+    def test_move_blob_needs_url_encoding(self):
+        source_name = "source"
+        blob_name = "blob-name"
+        new_name = "new/name"
+        api_response = {}
+        client = mock.Mock(spec=["_post_resource"])
+        client._post_resource.return_value = api_response
+        source = self._make_one(client=client, name=source_name)
+        blob = self._make_blob(source_name, blob_name)
+
+        new_blob = source.move_blob(
+            blob, new_name, if_generation_match=0, retry=None, timeout=30
+        )
+
+        self.assertIs(new_blob.bucket, source)
+        self.assertEqual(new_blob.name, new_name)
+
+        expected_path = "/b/{}/o/{}/moveTo/o/{}".format(
+            source_name, blob_name, _quote(new_name)
+        )
+        expected_data = None
+        expected_query_params = {"ifGenerationMatch": 0}
+        client._post_resource.assert_called_once_with(
+            expected_path,
+            expected_data,
+            query_params=expected_query_params,
+            timeout=30,
+            retry=None,
+            _target_object=new_blob,
+        )        
+
     def test_move_blob_w_user_project(self):
         source_name = "source"
         blob_name = "blob-name"