diff --git a/Makefile b/Makefile
index 7a5a842..970f5f3 100644
--- a/Makefile
+++ b/Makefile
@@ -28,4 +28,3 @@ CMDS=controller-manager
 include release-tools/build.make
 
 IMAGE_NAME=gcr.io/k8s-staging-sig-storage/objectstorage-controller
-IMAGE_TAGS=canary