diff --git a/app/code/Magento/CatalogImportExport/Model/Import/Product.php b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
index 4d42330cd00bf..89a4a2b07b40d 100644
--- a/app/code/Magento/CatalogImportExport/Model/Import/Product.php
+++ b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
@@ -2715,7 +2715,12 @@ protected function checkUrlKeyDuplicates()
             );
             foreach ($urlKeyDuplicates as $entityData) {
                 $rowNum = $this->rowNumbers[$entityData['store_id']][$entityData['request_path']];
-                $this->addRowError(ValidatorInterface::ERROR_DUPLICATE_URL_KEY, $rowNum);
+                $message = sprintf(
+                    $this->retrieveMessageTemplate(ValidatorInterface::ERROR_DUPLICATE_URL_KEY),
+                    $entityData['request_path'],
+                    $entityData['sku']
+                );
+                $this->addRowError(ValidatorInterface::ERROR_DUPLICATE_URL_KEY, $rowNum, 'url_key', $message);
             }
         }
     }