diff --git a/README.rst b/README.rst
index 45856f679..77d6f5531 100644
--- a/README.rst
+++ b/README.rst
@@ -1,7 +1,8 @@
 .. -*- rest -*-
 .. vim:syntax=rst
 
-.. image:: doc/pics/logo.png
+.. Use raw location to ensure image shows up on PyPI
+.. image:: https://raw.githubusercontent.com/nipy/nibabel/master/doc/pics/logo.png
    :target: https://nipy.org/nibabel
    :alt: NiBabel logo