diff --git a/tests/unit/forklift/test_legacy.py b/tests/unit/forklift/test_legacy.py
index a4de40e3813d..8d2e8e4a6883 100644
--- a/tests/unit/forklift/test_legacy.py
+++ b/tests/unit/forklift/test_legacy.py
@@ -2746,16 +2746,24 @@ def test_upload_requires_verified_email(self, pyramid_config, db_request,
             resp = legacy.file_upload(db_request)
             assert resp.status_code == 200
         else:
+            db_request.route_url = pretend.call_recorder(
+                lambda route, **kw: "/the/help/url/"
+            )
+
             with pytest.raises(HTTPBadRequest) as excinfo:
                 legacy.file_upload(db_request)
+
             resp = excinfo.value
+
+            assert db_request.route_url.calls == [
+                pretend.call('help', _anchor='verified-email')
+            ]
             assert resp.status_code == 400
             assert resp.status == (
                 ("400 User {!r} has no verified email "
                  "addresses, please verify at least one "
                  "address before registering a new project "
-                 "on PyPI. See "
-                 "https://pypi.org/help/#verified-email "
+                 "on PyPI. See /the/help/url/ "
                  "for more information.").format(user.username)
             )
 
diff --git a/warehouse/forklift/legacy.py b/warehouse/forklift/legacy.py
index 1f048dddf1cb..e99685daa1bf 100644
--- a/warehouse/forklift/legacy.py
+++ b/warehouse/forklift/legacy.py
@@ -823,11 +823,14 @@ def file_upload(request):
         if not any(email.verified for email in request.user.emails):
             raise _exc_with_message(
                 HTTPBadRequest,
-                ("User {!r} has no verified email addresses, please verify "
-                 "at least one address before registering a new project on "
-                 "PyPI. See https://pypi.org/help/#verified-email "
-                 "for more information.")
-                .format(request.user.username),
+                ("User {!r} has no verified email addresses, "
+                 "please verify at least one address before registering "
+                 "a new project on PyPI. See {projecthelp} "
+                 "for more information.").format(
+                     request.user.username,
+                     projecthelp=request.route_url(
+                         'help', _anchor='verified-email'
+                     )),
             ) from None
 
         # Before we create the project, we're going to check our blacklist to