diff --git a/src/pytest_html/basereport.py b/src/pytest_html/basereport.py
index 3d18edfa..e2f967d2 100644
--- a/src/pytest_html/basereport.py
+++ b/src/pytest_html/basereport.py
@@ -78,7 +78,10 @@ def data(self):
         def set_data(self, key, value):
             self._data[key] = value
 
-        def add_test(self, test_data, report, remove_log=False):
+        def add_test(self, test_data, report, row, remove_log=False):
+            for sortable, value in row.sortables.items():
+                test_data[sortable] = value
+
             # regardless of pass or fail we must add teardown logging to "call"
             if report.when == "teardown" and not remove_log:
                 self.update_test_log(report)
@@ -282,28 +285,24 @@ def pytest_runtest_logreport(self, report):
         }
 
         test_id = report.nodeid
-        table_html = Html()
-        if report.when == "call":
-            row_cells = Row()
-            self._config.hook.pytest_html_results_table_row(
-                report=report, cells=row_cells
-            )
-            if row_cells.html is None:
-                return
-            data["resultsTableRow"] = row_cells.html
-
-            self._config.hook.pytest_html_results_table_html(
-                report=report, data=table_html
-            )
-            data["tableHtml"] = table_html.html["html"]
-        else:
+        if report.when != "call":
             test_id += f"::{report.when}"
         data["testId"] = test_id
 
+        row_cells = Row()
+        self._config.hook.pytest_html_results_table_row(report=report, cells=row_cells)
+        if row_cells.html is None:
+            return
+        data["resultsTableRow"] = row_cells.html
+
+        table_html = Html()
+        self._config.hook.pytest_html_results_table_html(report=report, data=table_html)
+        data["tableHtml"] = table_html.html["html"]
+
         data["result"] = _process_outcome(report)
         data["extras"] = self._process_extras(report, test_id)
 
-        if self._report.add_test(data, report, table_html.replace_log):
+        if self._report.add_test(data, report, row_cells, table_html.replace_log):
             self._generate_report()
 
 
diff --git a/src/pytest_html/table.py b/src/pytest_html/table.py
index faa98c44..d7b61ce7 100644
--- a/src/pytest_html/table.py
+++ b/src/pytest_html/table.py
@@ -1,3 +1,4 @@
+import re
 import warnings
 
 
@@ -32,6 +33,7 @@ class Cell(Table):
     def __init__(self):
         super().__init__()
         self._append_counter = 0
+        self._sortables = dict()
 
     def __setitem__(self, key, value):
         warnings.warn(
@@ -42,6 +44,10 @@ def __setitem__(self, key, value):
         )
         self.insert(key, value)
 
+    @property
+    def sortables(self):
+        return self._sortables
+
     def append(self, item):
         # We need a way of separating inserts from appends in JS,
         # hence the "Z" prefix
@@ -58,7 +64,8 @@ def insert(self, index, html):
                     DeprecationWarning,
                 )
             html = str(html)
-            html = html.replace("col", "data-column-type")
+            html = html.replace("col=", "data-column-type=")
+        self._extract_sortable(html)
         self._html[index] = html
 
     def pop(self, *args):
@@ -67,6 +74,13 @@ def pop(self, *args):
             DeprecationWarning,
         )
 
+    def _extract_sortable(self, html):
+        match = re.search(r'<td class="col-(\w+)">(.*?)</', html)
+        if match:
+            sortable = match.group(1)
+            value = match.group(2)
+            self._sortables[sortable] = value
+
 
 class Header(Cell):
     pass