diff --git a/src/_pytest/pytester.py b/src/_pytest/pytester.py
index bacb1c23d6d..f44a69a951c 100644
--- a/src/_pytest/pytester.py
+++ b/src/_pytest/pytester.py
@@ -1481,6 +1481,7 @@ def _no_match_line(self, pat, match_func, match_nickname):
         self._log_output = []
 
     def _fail(self, msg):
+        __tracebackhide__ = True
         log_text = self._log_text
         self._log_output = []
         pytest.fail(log_text)