A really nice feature of the pacman mirrorlists is that you can specify multiple locations for package indexes and all of them will be used.
That means that we actually do not have to override anything in /etc/pacman.conf because we can just piggy-back our Bintray repositories via the pacman-mirrors package that provides the mirrorlist.* files.
All we have to do is to make sure that the package index is actually not called git-for-windows.db.tar.xz, but mingw32.db.tar.xz, mingw64.db.tar.xz and msys2.db.tar.xz, respectively.