Clean up emergency, sticky note, and give banners

[mwvolo]

The give banner, emergency banner, and give today sticky are all very confusing - particularly around the timing when setting one up.
It also seems saving one does not clear the cache.

• Emergency and give banner can be up at the same time

Noting a conflict here: https://openstax.slack.com/archives/C6NRD0CCQ/p1693591092430179

[mwvolo]

@DominiqueShu to check with Veronica .
@andymuddimer meeting with Kate on when banner should be changing.

Kate and/or Veronica should be in charge of banner content.

[mwvolo]

@edwoodward will do some documentation on current workflow between the different sticky notes, emergency notes, and give banners.

[edwoodward]

@DominiqueShu @andymuddimer Documentation on Donation/Banner options in the CMS

[mwvolo]

@katiafish @DominiqueShu @sbidwell607 please review these three popups and let us know your expected use of them, so we can clean up how they operate

[mwvolo]

Ed: If the give banner is always up, should it really be a banner?

Andy will look at this before we do any work on it.

[katiafish]

The give banner is outperforming all of the asks on the site. When comparing with other groups (e.g., Khan, Wikipedia), they often leave a header on the top of their site that asks for money (there are examples of a second header that goes up). If we are going to remove the banner, that will reduce funding during that time period it is down. So, I think we need a plan to increase asks in other places. Currently, there are very few asks on the website. In comparing us to Wikipedia, they ask regularly in many places -- and then double down with campaigns that take over the site. The folks who are successful at online giving are regularly asking and regularly A/B testing. We are open to adjusting the banner -- but, just removing it, doesn't seem like a good plan. I think we need a thought-out plan and strategy for testing and continuously optimizing our asks (while not interfering with student learning). We've been in discussions with @DominiqueShu and team on this. I also think we need to loop in Veronica.