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Pull requests: pymc-labs/pymc-marketing
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Fix funnel MuEffect footguns: namespaced data vars and channel-by-name API
docs
Improvements or additions to documentation
enhancement
New feature or request
MMM
priority: medium
tests
#2907
opened Aug 19, 2026 by
drbenvincent
Contributor
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6 tasks done
fix(mmm): keep the ambient layout engine in MMMPlotSuite
bug
Something isn't working
MMM
priority: low
tests
Add ECDF plot_type to plot_expected_purchases_ppc
CLV
docs
Improvements or additions to documentation
enhancement
New feature or request
good first issue
Good for newcomers . Doesn't require extensive knowledge of the repo and package
priority: low
tests
#2905
opened Aug 18, 2026 by
shivamlalakiya
Contributor
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5 tasks done
Rename funnel MuEffect classes to reflect subgraph topology
docs
Improvements or additions to documentation
maintenance
MMM
priority: low
#2904
opened Aug 18, 2026 by
drbenvincent
Contributor
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3 tasks done
feat(mmm): add prefix option to LinearTrend changepoint coords/variables
enhancement
New feature or request
good first issue
Good for newcomers . Doesn't require extensive knowledge of the repo and package
MMM
model components
Related to the various model components
tests
#2903
opened Aug 18, 2026 by
shivamlalakiya
Contributor
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3 tasks done
perf(clv): cache compiled logp function in ParetoNBD and BetaGeoBetaBinom
CLV
enhancement
New feature or request
good second issue
Bit more involved but still doable for newcomers
priority: low
#2902
opened Aug 18, 2026 by
shivamlalakiya
Contributor
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3 tasks done
fix(mmm): floor alpha away from exact zero so adstock normalization never divides 0 / 0
bug
Something isn't working
MMM
priority: high
tests
#2899
opened Aug 18, 2026 by
vaibhav8a
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fix(mmm): a correct optimization window — effect data, observed inputs, carry-in, effective carryover
MMM
tests
#2898
opened Aug 18, 2026 by
PabloRoque
Contributor
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2 tasks done
docs(mmm): promote the credibility disaggregation notebook to the docs gallery
docs
Improvements or additions to documentation
MMM
Remove old dev mmm notebook
docs
Improvements or additions to documentation
no releasenotes
#2896
opened Aug 17, 2026 by
juanitorduz
Collaborator
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fix(mmm): correct the identity-link mean scale for TruncatedNormal
bug
Something isn't working
MMM
priority: medium
tests
Add implied causal DAG on MMM
causal inference
dag
docs
Improvements or additions to documentation
MMM
tests
docs(mmm): funnel-aware budget optimization in the advanced funnel notebook
docs
Improvements or additions to documentation
MMM
tests
fix(mmm): restore NUTS gradients for WeibullPDFAdstock
bug
Something isn't working
MMM
priority: high
tests
#2881
opened Aug 15, 2026 by
malaman5
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5 of 6 tasks
feat(mmm): LogNormalPrior as likelihood under link='identity'
bug
Something isn't working
enhancement
New feature or request
MMM
priority: medium
tests
fix(mmm): enforce theta domain check in delayed_adstock
MMM
request discussion
tests
#2874
opened Aug 12, 2026 by
shivamlalakiya
Contributor
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9 of 10 tasks
docs(mmm): fix stale BudgetOptimizer caveat in funnel notebook
docs
Improvements or additions to documentation
MMM
priority: low
#2872
opened Aug 12, 2026 by
shivamlalakiya
Contributor
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2 tasks done
Change default Fourier seasonality prior from Laplace to Normal
major
API breaking changes
MMM
tests
#2850
opened Aug 10, 2026 by
matekadlicsko
•
Draft
4 tasks
Add year-over-year target transform example notebook
docs
Improvements or additions to documentation
MMM
#2840
opened Aug 7, 2026 by
daimon-pymclabs
Contributor
•
Draft
feat: add R2-D2-M2 prior for variance decomposition
docs
Improvements or additions to documentation
enhancement
New feature or request
MMM
r2d2
Related to R2D2 prior for variance decomposition
tests
#2833
opened Aug 6, 2026 by
williambdean
Contributor
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refactor(mmm): Add compute/transform/inverse_transform contract to VariableScaling
MMM
tests
#2831
opened Aug 6, 2026 by
williambdean
Contributor
•
Draft
Case study: R2D2 for controls
docs
Improvements or additions to documentation
MMM
#2812
opened Aug 4, 2026 by
TeemuSailynoja
Contributor
•
Draft
3 of 7 tasks
fix(mmm): repair and test diversification_ratio (closes #1388)
MMM
optimizer
tests
#2797
opened Jul 31, 2026 by
shivamlalakiya
Contributor
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Remove merge queue support from CI workflows
#2786
opened Jul 31, 2026 by
daimon-pymclabs
Contributor
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