[Search result order] Exact match is not the first card

[roniemartinez]

Describe the bug
When searching in PyPI.org, the exact match is not the first search result.

Example: When searching latex2mathml, the first result is mathml2latex instead of latex2mathml

Expected behavior
Exact matches goes on top

To Reproduce
Search latex2mathml
See: https://pypi.org/search/?q=latex2mathml

My Platform

Additional context

[di]

Duplicate of #10718.