I'm Rito, I de-risk high ambiguity work by leading and integrating across Product, Brand, UX & Engineering into flagship experiences.
RitoVision is my brand where I offer fractional leadership, consulting and software development
To learn about what I can offer, the depth and breadth of my multi-disciplinary background or to contact me, you'll want to visit that site.
To see a technical example of what my work looks like integrating across domains, check out the musical dApp and multi-modal agentic AI game I built, RitoSwap, review the documentation site first.
I use an AI generated profile pic of myself because how else am I supposed to get a shot with robots in the background in a neo-Bladerunner-esque aesthetic? 🤔
I call myself a "Powerhouse" not for the sake of branding but to create a mental model to capture the quality, breadth and level of output I produce in projects... sometimes in scale, sometimes in depth of details.
Rito Rhymes® is my infotaining musical rap persona, a registered trademark and the alias I have the most press coverage under; ritorhymes is my online handle and RapBotRito is my AI-version of Rito Rhymes.
| Websites | Description |
|---|---|
| Personal Brand | |
| RitoVision.com | Flagship software design & development brand |
| RitoSwap.com | dApp and agentic rapbot showcase |
| RitoRhymes.com | Infotaining musical rap persona |
| Ritography.com | Multi-media portfolio |
| Cool Initiatives | |
| CarolineVreeland.com | NYT-featured indie fansite for a fashion icon |
| WilliamEntriken.net | Personal brand site for a software pioneer |
| Jumptag.app | Wearable tech social sharing (team effort) |
| Web3LD.org | Info page for semantic web initiative |
| Utility Sites | |
| ui.RitoVision.com | UI playground for RitoVision.com assets |
| ui.RitoSwap.com | UI playground for RitoSwap.com assets |
| docs.RitoSwap.com | Documentation site for RitoSwap |
| testnet.RitoSwap.com | Sepolia version of RitoSwap.com |
If there's ever a Guinness Book of World Records award for Most Hours Watching Mr. Robot, trust me, I'm the winner. 🏆🏆🏆
I created the first Hip Hop song NFT on the Dogecoin blockchain; it's a parody of Snoop Dogg's What's My Name and features an internet-sensation singer doing the chorus vocals.
My first touchdown playing high school football, I intercepted a short pass one-handed, ran it down field and frontflipped into the end-zone to score!
| Author | Book |
|---|---|
| Jean Baudrillard | The Transparency of Evil |
| Otto Rank | Art and Artist |
| Roland Barthes | Image-Music-Text |
| Carl Rogers | On Becoming a Person |